Rebrand, website & print design for Signposts, a charity which supports people who are homeless in Luton and Dunstable.
A brand refresh was required in order to better reflect the services that Signposts offers. It was important to embrace the things that make Signposts unique - they are a fun, positive charity in contrast to others which focus much more on the negative aspects of homelessness. Their community project, Team SP, aims to challenge the stereotypes surrounding homelessness by ensuring that people who live at Signposts are able to contribute within their local communities - marshalling events, organising litter picks and supporting environmental projects.
The new branding is inspired by carnival and festival style wayfinding - colourful and vibrant. It represents both the guidance that Signposts offers, and the fun, optimistic spirit of the charity - practical support with a creative twist.