Luton International Carnival
Print & digital design for UKCCA’s Luton International Carnival. UKCCA are dedicated to strengthening the Carnival Arts Sector across the UK, and their annual carnival showcases Luton’s rich cultural heritage and unique creativity.
The brief called for a refresh of the existing LIC brand identity for application across a variety of promotional materials, including bus streetliners, lamppost banners, billboards, Mall screens, posters, flyers and magazine adverts. The designs needed to be bold and celebratory, and emphasise the family-friendly nature of the event.