Sophie Carpenter
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AiRT

© Photo by Greta Zabulyte

© Photo by Greta Zabulyte

 

AiRT

Branding, website & print design for AiRT, an EU-funded project to develop the world's first indoor Remotely Piloted Aircraft System specifically designed for professional use in the creative industries. The brief called for a clear visual identity which could be used across all of the project deliverables.

The logo was developed by simplifying the temporary logo design, which was based around the image of a compass, into an abstract, angular shape which suggests direction, movement, positioning and mapping, and could represent the blades of a drone or a spinning compass dial.

Commissioned by: Clearhead   |   Client: Universitat Politècnica de València in association with the European Commission

 
 
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© Photo by Greta Zabulyte

© Photo by Greta Zabulyte

© Photo by Greta Zabulyte

© Photo by Greta Zabulyte

© Photo by Greta Zabulyte

© Photo by Greta Zabulyte